The online space can truly feel like a new, multi-dimensional universe when you’re harrowing down on marketing for the first time. But truthfully, maintaining a presence on the web is absolutely essential for any business in today’s fast-paced society. There are so many different platforms you can utilise to engage with the broader public, but Google has maintained its position on the hierarchy. People want to access fast, simple and credible information that provides an immediate solution to their query.
This piece of virtual gold lies within your website, which has been professionally designed to create a streamlined process that ends in your desired result—whether that looks like an enquiry from a potential customer, or a cold-hard sale. It’s engaging, creative, effectively represents your brand, and has all the right information your customers need to make an educated decision. However, it’s not getting any traffic, and has slipped right down the ranks below competitors that have nothing on your business. If this is the case for you, we have some tricks up our sleeve that can help you climb back up the ladder to your well-earned position online.
SEO (Search Engine Optimisation)
SEO is the premise of connecting online users with your product by providing information that’s relevant to their search. It might sound simple, but there’s a huge amount of research and structure that goes into this process—as well as the ongoing progress monitoring and tweaking.
Google itself actually determines which online information is deemed credible by using a number of ‘ranking factors’. As professional web developers, it’s our goal to nail as many of these factors as we can by combining our technical knowledge with the skills of creative writers. It’s absolutely invaluable when your SEO specialist can carry out all the relevant works in-house for quality assurance! To break it down further, here are some of the steps involved in SEO:
- Keyword research
What search terms or ‘keywords’ are your customers using to look for your product online? We have access to databases and tools that help us narrow down this information, so we can utilise these terms in the content creation process.
- Creating content
Google is extremely fussy when it comes to structuring content. It has to be simple, engaging, grammatically correct, and of course relevant to the customer’s search. Our in-house content specialists have this part covered, using specific writing techniques that tick all the right boxes.
- On-page & off-page optimisation
On-page optimization refers to structuring your website to ensure customers get the absolute best user experience from the moment they land on your home-page. The style of headings, incorporation of keywords, visual aids and points of interaction can all have an overarching impact on how Google ranks the quality of your website. Off-page optimization refers to work that can be done externally to your website to improve your ranking—such as backlinking, or increasing engagement that re-directs people to your web pages from other platforms (e.g. via social media).
There’s so much more to improving the way your website ranks, and as we all know as consumers ourselves, it’s always the first few options on our search list that get the clicks. Talk to our professionals about what steps we can take to get your small business found online!
